WCCO-TV reporter Frank Vascellaro featured advertising executives Mark Benninghofen and Joe Weismann of Shout Radio Productions in a report about The BrandLab’s work to bring advertising and marketing education to high school students in the Minneapolis and Saint Paul public school systems.

The BrandLab’s mission is to create opportunity in the marketing industry for students from diverse cultural and socioeconomic backgrounds by giving them exposure to career options in the marketing industry. The curriculum is taught by Twin Cities’ advertising and creative professionals who share their skills in a hands-on learning environment via class visits and field trips to local advertising and production companies. Over 300 students have completed The BrandLab class, over 16 have completed summer internships and have received $1,000.00 college scholarships since the program’s inception.