The Widget®

About The Widget®

The Widget is Shout Radio’s extra special cool product for imaginative clients, willing to take a chance on cutting-edge radio. It is a fresh, unscripted approach to advertising that is entirely unique to Shout.

It works something like this:

Joe Weismann and Mark Benninghofen meet with you and discuss the points you’d like your radio spots to address, the tone and texture of the message you wish to present and your comfort zones. Then we go into the studio and discover your radio ad through a series of character-driven improvisations. The result? A clutter-busting blend of spontaneity and energy that is seldom present in traditional radio ads.

The Widget is not for everyone, but if you’re looking for daring, revolutionary, breakthrough radio…ask Shout about it.

 A recent Widget campaign that aired on a single, low-wattage radio station in the Twin Cities garnered dozens of (positive) e-mails to the station, as well as great feedback and increased traffic for the client.