Tag Archive for 'Minneapolis'

The BrandLab – Bringing Advertising Education to Minneapolis Public Schools

Published
by
Joe Weismann
on January 18, 2011
in Joe Weismann, Mark Benninghofen, News, Shout Creative and Shout Radio Productions
. Closed

WCCO-TV reporter Frank Vascellaro featured advertising executives Mark Benninghofen and Joe Weismann of Shout Radio Productions in a report about The BrandLab’s work to bring advertising and marketing education to high school students in the Minneapolis and Saint Paul public school systems.

The BrandLab’s mission is to create opportunity in the marketing industry for students from diverse cultural and socioeconomic backgrounds by giving them exposure to career options in the marketing industry. The curriculum is taught by Twin Cities’ advertising and creative professionals who share their skills in a hands-on learning environment via class visits and field trips to local advertising and production companies. Over 300 students have completed The BrandLab class, over 16 have completed summer internships and have received $1,000.00 college scholarships since the program’s inception.

Shout Radio = Shout Creative

Published
by
Joe Weismann
on December 17, 2008
in Joe Weismann, Mark Benninghofen, News, Shout Creative and Shout Radio Productions
. Closed

SHOUT Radio Productions has two very important announcements. Lest we be accused of not taking proper advantage of our wordplay-worthy name, we thought we’d give you a “shout”* to tell you about them. First off, a change of address. Not a big one, but apparently at the US Postal Service, numbers matter. S0, from now on we’re at:

Shout Radio Productions/Shout Creative
12 S. 6th St., Suite 622
Minneapolis, MN 55402

This will primarily affect those of you who actually visit us at our office, in which case you’ll probably still hit the elevator button to 10, before remembering just in time to hit 6, as we both continue to do almost daily.

Our second announcement is bigger. No, neither of us is pregnant. Over the last few months/years we’ve been increasingly asked to put our Shout brand creative stamp on things that are not radio – from old-school advertising media like TV and print, to new Internet-based media like web copy, embedded flash microsites and podcasts, and even a couple of corporate sales communications ditties. So we figured, why not expand our agency’s “core capabilities.” (Actually, we just heard some guy at an AdFed event use that term and we liked it.)

So from now on, Shout Radio Productions will also be Shout Creative.

In addition to our distinctive and award-winning radio, you can also use us the way you would freelance copywriters. Or let us put a crack team together to service the entire campaign, from strategy, through art direction or film production, to media placement. We work with ad agencies and design shops without getting turfy, and as always, with clients directly.

To put the creative minds at Shout to work for you, call Mark Benninghofen or Joe Weismann at: 612.339.0091.

Feel free to pass this along to anyone you know who may appreciate it via the “Share This” widget at the bottom of this post.

Thank you!

Mark Benninghofen
Joe Weismann
Shout Radio Productions/Shout Creative

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*Ok, got that out of our system. No more of those now.